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Indigenous Fashion Show

at theWoodland Indian Art Show & Market

We hope that you will join us for the Annual Indigenous Fashion Show, a stunning showcase of Native talent, creativity, and culture. Featuring Woodland-themed collections by a group of talented Native designers, this highly anticipated event is a highlight of the Woodland Indian Art Show & Market.

Each year, the fashion show continues to grow, drawing larger audiences who come to witness breathtaking designs inspired by Woodland traditions, patterns, and natural elements. From intricate beadwork to modern interpretations of ancestral artistry, the collections celebrate the rich heritage of Indigenous fashion.

 

Presented in partnership with Shinymoon Creations by Jennifer Benally, this show brings together visionary designers who honor their roots while pushing the boundaries of contemporary Native fashion.

 

Don’t miss this unforgettable celebration of culture, art, and innovation as one of our main events of the Woodland Indian Art Show & Market!

The 2025 Indigenous Fashion Show Application

at the Woodland Indian Art Show & Market

IS NOW OPEN

If you are interested in participating in this year's fashion show, be sure to read all information/guidelines before applying.  Click HERE to download a pdf of the Fashion Show Guidelines and Application.

Application Deadline: July 11, 2025

Model Workshop - New this year!

Shinymoon Creations and WIA, Inc will be hosting a model workshop on June 25, 2025 for anyone who might be interested in modeling in this year's show.  This event is open to all ages, genders, sizes, and experience levels.  We will offer three sessions, grouped by age:

10am - 11am: Ages 0-5yrs

12pm - 1:30pm: Ages 6-17yrs

5:30pm - 7pm: Ages 18+

Location: Oneida Hotel, Green Bay, WI

Plaza Club Room

2025 WIASM Indigenous Fashion Show Application

Thank you for your interest in the Woodland Indian Art Show & Market Fashion Show, taking place on Sunday, November 23, 2025, at the Oneida Hotel in Green Bay, WI.  We are excited to celebrate Woodland Indigenous fashion during our signature annual cultural showcase, highlighting the creativity, craftsmanship, and expression of a talented group of Indigenous designers.

This year’s fashion show aims to celebrate and carry forward Woodland heritage through a stunning display of artistry and identity. This event intends to showcase elements of Woodland culture in fashion through use of both traditional and contemporary mediums including, but not limited to, intricate ribbon work, vibrant woodland florals, and materials specific to woodland culture. The show will follow the same theme as the 2025 Woodland Indian Art Show & Market (WIASM), Echoes of the Forest, honoring our deep-rooted connection with the forest and nature.

PLEASE CAREFULLY READ THE ENTIRE DESIGNER GUIDELINES BELOW BEFORE APPLYING.

DESIGNER GUIDELINES

A maximum of six designers will be selected for the fashion show. These selected designers will showcase their collection during the fashion show and they must also participate in the WIASM as an artist beginning Saturday, November 22nd through Sunday, November 23rd.  The six selected designers will receive a booth/table enabling each participant to network and sell their art over the course of the two day event.  Designers will have the option to enter up to three pieces in the juried art competition under the "Apparel" category for a chance to win prizes.  Accepted designers will receive an honorarium, the amount is currently being determined and will be shared as soon as possible. Designer criteria has been updated from the previous years’ shows, so please be sure to carefully consider the criteria outlined below.  Submitting your application for consideration confirms you agree to meet the following criteria if selected:   ​Must be able to attend mandatory web-conference meetings leading up to the event.  We expect a minimum of 4 meetings (approx 30-45 mins) covering welcome/intro/Q&A, schedule/guidelines of show, touch base sessions to make sure everything is on track, and a final walk-through the day before onsite. Designers must be able to participate in a walk-through on Friday November 21st, 2025 at the Oneida Hotel. Designs must be of Woodland origin, incorporating the Echoes of the Forest theme (more information about the theme can be found on the website). Must include 7-8 sets of clothing to show on the runway. No more than 2 featured ribbon skirts per collection. No more than 1 set of children’s clothing per collection. Each designer's set will be limited to 15 minutes. Collections must be appropriate for viewing by all ages.  This is a family-friendly community event, so garments on the runway must be modest.  No lingerie-type clothing, no see-through tops/bottoms that expose body parts that could be considered private, and no topless women. The WIA Board reserves the right to deny a collection deemed inappropriate for a family-friendly community event. Collections presented at the WIASM Fashion Show should be newly created or, at minimum, not have been shown more than twice prior to the event. Must register and participate in the entire Woodland Indian Art Show & Market event. Must be willing and able to provide at least 4 photos of past or recent collections, which will be reviewed by the WIASM committee and may be used for advertisements and social media posts related to the event.  Professional photos are strongly recommended as photos may be used for promotional purposes. All participants must include a tribal ID/letter showing enrollment. If one is an Indian artisan, they must provide a letter from the tribe they represent on official letterhead stating they are artisans for the tribe. A formal document, on letterhead is acceptable.  Tribal or descendancy enrollment however, does not guarantee acceptance. $25 application fee must be submitted along with this application.

Fashion Show Guidelines

WIASM Indigenous Fashion Show Designer Application

If you are having any trouble submitting, please be sure to complete all required fields marked with an *.

Design Category (select all that apply)

Required Attachments

In order for your application to be considered complete, you must upload:

  • 5 photos showcasing samples of your work. Please send relevant photos with high resolution if possible. Professional photos are encouraged but not required.

  • Photo of Tribal ID / letter

By signing below, I certify that the information provided above is true and correct, and that the photos submitted are my own, to the best of my knowledge. I have read and understand the application guidelines and agree to abide by the guidelines for participation in the Woodland Indian Art Show & Market. I acknowledge that submission of this application does not guarantee acceptance into the event.

Application Fee
$25

Model Workshop Registration

WIA, Inc and Shinymoon Creations will be recruiting models for the 2025 Fashion Show at the Woodland Indian Art Show and Market November 21-23.  This workshop is a great opportunity to learn fundamentals of the runway.  A parent/guardian must be present for the entirety of the 10am session for ages 0-5. 

Tentative agenda for each session:

  • Intro and fundamentals of walking the runway

  • Turning and posing practice

  • Filming

Please select the appropriate session attending based on age of participant:
0-5 years (10am - 11am)
6-17 years (12pm - 1:30pm)
18+ (5:30pm - 7pm)

Meet the Designers

Check out the designers from the 2024 WIASM Fashion Show.

Shinymoon Creations

Shinymoon Creations

Jennifer Benally is of the Oneida Nation of Wisconsin. Her paternal clan is Lakwáho (Wolf Clan) of the Onʌyoteˀa·ka (People of the Standing Stone). Her maternal clan is Bit’ahnii (Within his Cover) of the Diné people. She currently resides in Rio Rancho, NM, with her family. She is the designer/seamstress/owner of Shinymoon Creations. Jennifer has been creating wearable masterpieces for over thirty years, from powwow dance regalia to traditional ceremonial and contemporary clothing. Jennifer graduated from the Institute of American Indian Arts in Santa Fe, NM, May 2023 where she earned a Bachelor of Fine Arts in Studio Arts with an emphasis in photography and Haudenosaunee pottery. She was also selected for a 10-week internship at the Nike headquarters in Beaverton, Oregon in the summer of 2023 where she was on the Color & Trend team learning about fashion forecasting. A first ever collaboration between IAIA and Nike, Inc. Jennifer strives to bridge the gap between tradition and contemporary by keeping the Indigenous culture alive through her creations. Her clothing/fashion for both men and women instill confidence and pride with its vibrant colors and designs. She brings wearable masterpieces to life. She placed ribbons at the Santa Fe Indian Market, Navajo Nation Fair, the Tesoro Indian Marker Art Show, and Red Earth Festival. As a National Artist, she has been invited to participate as a featured designer at the Women in Tribal Gaming Fashion Show, Navajo Nation Fair Fashion Show, Four Corners Film Festival Fashion show and the Woodland Art Show.
Cristina and Connie Danforth

Cristina and Connie Danforth

Cristina has been beading and sewing since she was 13 years old. She is self taught, learned by observing how garments are put together. She taught her daughter Connie how to bead and sew at a young age. Connie learned to do raised beadwork 15 years ago with instruction of her mother Cristina. They both create traditional and contemporary designs. Their traditional attire is worn in both ceremony and social settings. They also create regalia to encourage others to dance and participate in cultural events. Connie toured nationally with the American Indian Dance Theatre and Spirit - The 7th Fire, in which she wore her own creations. Connie and her mother continue to collaborate on custom designs and projects for family and friends.
Hody's Basement

Hody's Basement

Our sewing journey started in a house on Hwy H many years ago with our grandma Hattie (Moore) Schuyler. Grandma Hattie taught Grandma Hody (Harriet Schuyler Reiter) all the ins and outs of sewing, who continues to teach the next few generations of our family. Our greatest ideas came from the "sweat shop" in Grandma Hody's basement. As we grew older we hopped through all of our mother's basements, hence the name "Hody's Basement Bandits".
Good Feather Designs

Good Feather Designs

“Mąąšųpįį” of Good Feather Designs, is an enrolled Ho-Chunk Nation member and Forest County Potawatomi descendant. She is a member of the Bear clan and resides in Ringle, WI with her husband and children. Aissa is a self-taught seamstress of 5 years. She is known for her ribbon skirts and specializes in contemporary woodland applique designs. Inspired by nature, each individual applique piece that Aissa creates is never reproduced. Every one of a kind design is created, hand cut, and sewn with precision and finesse. Always incorporating good feelings, she originates her work for ceremonies, pow-wows, special events and normalizing every day wear.
Yuntleʔkala·ú McLester

Yuntleʔkala·ú McLester

Shekoli Yuntleʔkala·ú McLester niyukyats. Hello my name is Yuntleʔkala·ú which means “She’s Lightning”. Since I was a young girl, my curiosity to my grandmothers crafts has led me to my own creative interests. She was the first person to put a needle and thread in my hand and taught me raised beadwork. I was intrigued by the different projects my grandmother would work on and she would encourage me to sit beside her to teach me. Once I entered motherhood, I’ve done my best to pay those efforts forward with my children. My son, Tehakahliyose, and daughter, Wayeyá•tohtsyahte carry that same curiosity and creativity as I did and the generations that came before them. I strive to honor my little ones as well as my mother and grandmother in my creations. They are my drive to push the limits of my creativity and keep my passions alive. My new designs carry the vision to integrate the different arts I’ve come to love such as silver work, beadwork, sewing, and painting. The 2023 WIAMS fashion show was the push I needed to continue to pursue my love of fashion and innovative pieces.
Star In The Sky Sewing

Star In The Sky Sewing

My name is HarmonyStar Straub. I am Oglala Lakota and Northern Cheyenne, enrolled in Pine Ridge. I am from the White River Thiyospaye from Crawford, Nebraska. I have been sewing and beading for over 35 years. I learned from my grandma. I was born with bad lungs, therefore I couldn’t go outside and run around and do the different things my siblings did. My grandma sat me down at her table and taught me to sew and bead the way she did. She never used a pattern, just took measurements, and went to work. I remember her using her fingers and hand to measure things. And because of this I never learned to use patterns either. I still use my fingers, hands, and measurements the way she did. I remember her telling me I am teaching you this because some day I will be gone, and if I don’t teach you, no one will be able to do it for you. What she said really hit home when she passed away. Now it’s my turn as the next generation to teach what she has taught me or her knowledge will die with me. My formal line was inspired by my niece Bailey. She needed a dress for a formal event that would also allow her to express herself as a young Native girl. Something that could be worn with her beadwork and show That she was proud of who she was and her culture but fit the criteria of formal wear. So, I took my sewing skills and created her a dress.
It's S.E.W. Me Designs

It's S.E.W. Me Designs

My name is Sunny E Webster. I am from the Oneida tribe of Wisconsin . I was born and raised in Chicago but moved to the Oneida Reservation in 2016. I went to The Illinois Institute of Arts and received my Bachelors in Fine Arts. I have loved sewing ever since my first sewing class in college. After many years of costume designing for stage performer I started creating clothing and accessories with Indigenous designs on them. I really enjoy showing my contemporary flare in my designs. I use many kinds of fabrics, and materials in my pieces to accentuate my individuality. In 2010 I had the great honor of teaching a sewing class to a group of kids from the PRAA (Puerto Rican Arts Alliance) in Humboldt Park.The kids ages ranged from 8 - 16 years old. Not only did I teach them how to create and construct their own designs, but I also taught them about their Indigenous roots of the Taino tribe from Puerto Rico. I am proud to say I am still friends with a few of the students and they have very fond memories of the class. I currently work from home building my brand and am very happy with my career and being my own boss.
Wah-to'-ben

Wah-to'-ben

My friends call me Vanny. My native name is "Wah-toben" which means 'walk through the woods.' I am the proud daughter of Huston Vallee Wheelock who was a full blooded member of the Oneida Nation; people of the standing stone. My Mother, Charlene Hawpet Wheelock, was Menominee and Potawatomi. I like to tell people I'm a M.O.P., Menominee, Oneida, Potawatomi. I began sewing at a young age, mentored by my Mother. She reminded me often, "we create traditional clothing, not costumes." I would take some of her sewing scraps to create ribbon shirts, shirts, shawls, and buckskin boots for my dolls. Once I had achieved success with needle and thread she allowed me to move up to making my clothing on her Kenmore. In my adult life I have designed dance regalia, formal gowns, wedding dresses, complete alterations, along with my cherished traditional clothing of my culture. Today I enjoy designing without patterns, making each piece unique to the individual.
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